Conversion Tracking & Attribution
Conversion Tracking & Attribution
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it calls for extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher precision and even more trusted information
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these constraints, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring allows businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more ownership over the information they send, and makes it much easier to adhere to numerous data laws. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking counts on JavaScript tracking codes that are placed in site site visitors' browsers. These cost-per-click (CPC) optimization tracking codes are usually blocked by advertisement blockers, which can result in data collection disturbances and inaccurate outcomes. Server-side monitoring enables services to bypass these limitations and offer exact, consistent data that is much less susceptible to disturbance.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more trusted for companies seeking to adjust to these adjustments.
3. Less susceptible to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and privacy. This is specifically vital as different browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by web browsers and ad blockers.